FRACTIONAL CHIEF REVENUE OFFICER · BASED IN WALES. WORKING NATIONALLY AND INTERNATIONALLY.

Commercial architecture. Built with you.

Senior commercial leadership, fully embedded, built around your business.

CLARITY CADENCE CULTURE
01 · PRACTICE

A senior commercial operator, embedded in your business.

Gareth Mapp, Founder & Fractional CRO
Gareth Mapp
Founder · Fractional CRO

Mapp Growth Advisory is the fractional CRO practice of Gareth Mapp — over fifteen years of senior commercial leadership at CRO, Commercial Director and Managing Director level, across AI, SaaS, technology, industrial and regulated businesses.

The practice works with founders and boards who need the judgement of a seasoned commercial leader without the cost or delay of a full-time hire. Engagements range from strategic advisory to fully embedded commercial leadership, structured around the needs of the business and designed to leave a lasting commercial foundation.

Commercial architecture. Built with you.

02 · SERVICES

What we do.

i

Revenue architecture & GTM strategy

Designing the commercial engine — segments, offers, channels and motion — so that growth is a consequence of structure, not effort.

ii

ICP definition & pipeline discipline

Sharpening who you sell to and how the pipeline is built, qualified and forecasted, week in and week out.

iii

Strategic sales execution & full-cycle deal management

Taking named accounts and strategic opportunities from first conversation through to close — alongside the team, not instead of them.

iv

Commercial team leadership & performance management

Operating rhythm, hiring, coaching and accountability — so the team performs consistently, with or without the founder in the room.

v

Partner & distribution channel activation

Building the partner layer into a repeatable route to market — selection, enablement, joint planning and measurement.

vi

Board-level commercial advisory

A steady hand for founders, shareholders and investors through fundraises, restructures and scale inflection points.

03 · APPROACH

Clarity. Cadence. Culture.

i

Clarity

Knowing exactly where you win, and why. Segments sharpened, value defined, priorities agreed — so the business stops competing everywhere and starts winning somewhere.

ii

Cadence

Pipeline discipline and an operating rhythm that keeps teams aligned and accountable. Forecasts you can trust, reviews that move the work, decisions that land.

iii

Culture

High expectations, high support, high reward. A commercial team that performs because the standard is clear and the people are backed.

04 · CONTACT

Ready to have a conversation?

Prefer to talk? Connect on LinkedIn and we can arrange a call. linkedin.com/in/gmapp